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Create your own content marketing plan and calendar

About this event

You know how important it is to market your business, but sitting down and coming up with a plan always ends up getting pushed aside. Do you feel a lingering sense of dread when trying to figure out what to post online next? Maybe you think a marketing plan is only for a bigger, more established business, or it’s just too expensive for you to think about at this point.

This three-hour course will teach you effective and inexpensive marketing strategies that you can implement immediately. It’s a workshop. You’ll be putting pen to paper and making decisions about where your marketing will go over the next 6-12 months. You’ll have the makings of a simple, affordable plan when you leave. Plus, you’ll learn how spending some time building a solid plan and online content calendar will save you time and stress in the long run. You will receive a workbook to use during this session, as well as a resource toolkit including templates, worksheets, and useful links.

There will be time for Q&As, so come with all your questions!

Sign up to: Create your own content marketing plan and calendar

Who should be present?

  • Small businesses and non-profit organizations
  • Creative people working to grow a business through their artistic or creative skills
  • Creators, creators, designers and artisans
  • Anyone looking to increase awareness, reach and revenue from their creative work
  • Anyone who has recently “inherited” marketing and is stressed where to start

What to expect:

This is an in-person course held at the City of Austin Small Business Training Room. Participants will be able to talk and interact with the instructor and others. There will be plenty of time for Q&As at the end, but we have also scheduled plenty of group discussions during the session. There will be two ten-minute breaks for you to check your email, have a cup of coffee, etc.

Course material:

  • All participants will receive a follow-up notebook to take notes, follow instructions and do exercises during the session.
  • Presentation slides and exercises will be offered to all participants.
  • Participants will also receive a free toolkit – a collection of templates, forms, worksheets and other resources that will be made available at the end of the course.

The City of Austin is committed to complying with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request – including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The city receives and accepts Video Relay Service (VRS) calls from people who are deaf or hard of hearing through Relay Texas 7-1-1.

Julie Niehoff will be the instructor for this online course.

Julie is co-founder and chief marketing officer of Distance Learning Media, an education technology company specializing in workforce development and continuing education. She is also co-founder and director of education for the Local Business Institute, a national nonprofit organization that assists regional organizations that support small businesses across the United States. Julie has worked with thousands of nonprofits large and small, as a former director of education for Constant Contact and as an assistant marketing teacher for Austin Community College, specializing in studies at non-profit. She is a former vice president of the Texas Association of Nonprofit Organizations, has founded three successful nonprofits over the past 15 years, and today holds operational capacity for two of them, while serving on several the administration’s advice. Julie is a renowned speaker, trainer and advocate for small businesses and non-profit organizations. Her teaching style is informal or conversational, and she is known for making seemingly complicated topics very easy to grasp. Check out Julie’s LinkedIn profile.