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Guest Comment: Mark the calendars for Enhance La Jolla Day; more help needed to tackle rising graffiti

Enhance La Jolla Day 2022 is fast approaching. The event, scheduled for 9-11 a.m. on Saturday, April 23, is free and open to the public and will take place in front of the San Diego Museum of Contemporary Art at 700 Prospect St., La Jolla.

Several tree pits like this one on Girard Avenue were refreshed with new rocks and plants (some plants were there before) on Enhance La Jolla Day in March 2021.

(Elisabeth Frausto)

Among the planned activities are a family art project organized by museum staff, a milkweed giveaway to promote the local butterfly population, a demonstration by Urban Corps of its environmentally friendly pressure washing equipment used in the assessment district of maintenance of La Jolla. week, music provided by Ron Jones and the La Jolla City Council, and the opportunity to meet with San Diego Councilman Joe LaCava and leaders of community organizations.

Graffiti

There has been an increase in graffiti in the Maintenance Assessment District, with markings appearing on everything from sidewalks to business walls and windows, planters and even palm trees.

LJMAD vendors, the volunteer painter who supports our operations, and City of San Diego staff worked diligently to remove the graffiti as quickly as it appeared, but it got to the point that extra eyes and ears of the community are necessary when it comes to reporting graffiti.

One of the most effective ways for the community to support anti-graffiti efforts is through the City of San Diego’s “Get It Done” app. The app can be easily downloaded to any smartphone in minutes and allows anyone to take a picture of anything wrong with public rights-of-way to report issues directly to the city.

With specific regard to graffiti, these images have proven effective in documenting patterns of vandalism and helping to prosecute those responsible.

For more information on the Get It Done app, visit sandiego.gov/get-it-done.

Landscaping

LJMAD vendors continue to maintain watering and weeding efforts at tree wells, planters and hanging flower baskets throughout the district.

Many of the red and pink geraniums planted earlier this year in hanging baskets are now thriving, as are the succulents in various planters along Girard Avenue between Pearl Street and Prospect Street.

A landscaping project over the past few weeks has placed mulch and rocks in nearly a dozen tree pits housing palms and jacarandas along Pearl Street between Girard Avenue and Fay Avenue. Shaft pits previously contained exposed soil.

Upgrade the La Jolla board

The next Enhance La Jolla Board meeting will be held in person at 4 p.m. on Thursday, April 21 in the La Jolla/Riford Library Seminar Room at 7555 Draper Ave. For more information, visitenhancelajolla.org.

If you see an issue requiring attention in the District, please call Enhance La Jolla at (858) 444-5892 or email [email protected]

Mary Montgomery is director of the La Jolla Maintenance Assessment District.