When you try to reach a large percentage of the world’s population, a good marketing strategy is essential. Social media helps us keep track of our friends, family, and favorite brands. It’s even ideal for business-to-business marketing.
However, social media for business can sometimes make people forget about other important daily activities. Knowing that your social networks are taken care of ahead of time allows you to focus on the day-to-day events of your business. The best way to do this is to use a social media calendar.
WHAT IS A SOCIAL MEDIA CALENDAR?
A social media calendar is a preview of your upcoming social media posts. It helps you create a framework of what your social media will look like over time. Social media calendars are economical tools that help you not only organize your posts, but also track your goals.
You should have a very basic idea of what you want your social media to look like. We often tell our clients to post a number of vacation posts, quotes, testimonials, blogs, news, and engaging posts throughout the month. A social media calendar will allow you to effectively stagger these posts and schedule them for specific dates and times.
Social media calendars can be as detailed as you want. They may include only the copy of the posts, the definitions of the copy and graphics, or the completed copy and graphics. They are a great tool for tracking your results because you can easily go back and view posts that have performed well.
ADVANTAGES OF A SOCIAL MEDIA CALENDAR
Creating a calendar can do wonders for your social media marketing strategy.
It helps reduce the stress of trying to get a post to social media on the day you want to post it. When you anticipate and schedule posts a week or a month in advance, you can save time and productivity.
Social media calendars allow you to take advantage of all relevant and beneficial holidays for your business. They encourage you to research vacations in advance so that you can think about how you can connect each vacation to your brand. If you’re using social media for a mental health practice, for example, the last thing you want is to realize you’ve missed an opportunity to post on World Mental Health Day.
Consistency is the key to a good social network. A social media calendar can significantly help you stay consistent with your social media posts.
HOW TO CREATE A SOCIAL MEDIA CALENDAR
A social calendar is a great way to view your posts. The first step is to decide what you want to include in your calendar. Do you want it to include hashtags and links, or just copy and graphical information?
Then choose your model. You can use Google Sheets, Google Calendars, a Microsoft tool, or any number of free sites you can search to help create it for you.
CHOOSE YOUR CATEGORIES
Decide on the type of posts you want to post. You can choose to do a weekly view or a monthly view.
Some messages that we ask our customers to include are:
• Distributions of useful content.
• Blog articles.
• Conversation starters.
Next, decide how many posts of each category you want per month (if you choose a monthly calendar view). This part will also require researching the relevant holidays that fall each month.
Finally, create a color code for each category. Keep your color code saved at the top of each calendar template for easy access. When writing your articles, be sure to highlight the text according to your color code so you know how well you are spreading the articles. You also want to make sure you have a consistent theme for every post style you do. Again, consistency is the name of the game.
CHOOSE YOUR TIMES
Now that you know what categories you plan to publish, decide what time you want everything published. Include these dates and times in your calendar so they’re ready when you schedule posts.
Decide if you want to post every day, weekday only, every other day, etc. Now is the time to take a look at what will work best for your business and decide how much content you want to post in the month.
Each platform has different optimized times for posting, so do your research and create custom times for your posts based on the platform.
From there, all you need to do is craft your content for your target audience and make sure you get it published on time. Knowing in advance when you want to post something will give yourself time to do something that matches your brand and style.
ORGANIZE YOURSELF WITH A SOCIAL MEDIA CALENDAR
Say goodbye to manually posting inconsistent social media posts at weird times. When you take the time to create a social media calendar, you will have a better overall perspective of your social media marketing strategy. Save time by being organized.
Whether you’re B2B or B2C, social media calendars help you spot potential mistakes and ultimately help you post fresh and relevant content. Once you’ve created and implemented your first social media calendar, you’ll wonder how you survived without one before.
Jason Hall is Founder and CEO of Five channels, specializing in building brand awareness, traffic and lead generation, marketing funnels, social media and more.