In Web3, your website, blog and presence on social media platforms provide you with a unique opportunity to connect with potential clients and peers. By using these mediums, you can cultivate a clear picture and learn more about the people you want to connect with. The problem is, too many NFT founders and startups see these channels as nothing more than a path to a mint or a way to show off a flashy brand. There is no substance to this. And it won’t give you a chance to get through.
A successful blog and social media presence that converts users into customers gives before you ask. You need to develop a content calendar that provides viewers with valuable and actionable content while sharing the benefits of purchasing your services or products.
The development of the content calendar takes place in two stages. The first stage provides a general timetable and a thematic overview. The second stage generates specific topics, delivery methods (email, social media) and bonus content for users (templates, lists, infographics).
To get started, determine your posting days. You can choose to post only during traditional work weekdays or post during weekends. Pay attention to the internet habits of your target audience. A good rule of thumb is to post at least once a week and on regular days. The more unique items your site has, the higher your search engine rankings will be. A higher order leads to more views and potential investors. Remember, it’s about finding investors and persuading them to care about who you are and what you do.
Once you’ve selected when the posts will go live, choose a blog post “type” for each day. For example, if you’re posting Monday through Friday, Monday posts would be a “How To” article, Wednesday posts would be a review of resources, tools, or products, and Friday posts would be people’s personality characteristics. successful people in your industry.
After defining your general thematic approach, select additional content to share with your audience. Lists, infographics, PowerPoint presentations providing in-depth information or an overview, or a particular email enrich the audience experience while adding credibility to your blog and brand. Remember that while some of this additional content can be obtained through social shares, you will want to develop much of it yourself. You want to improve the end-user experience with your offerings, not another business.
Social shares are today’s word of mouth advertising. Develop some ideas about the type of content you want to share on social media, the types of posts in your timeline that are best suited for social sharing, and the platforms you want to use. Think in general terms.
Now that you know where you are going, you need to figure out what you are going to do to get there. Set up a content calendar template for posts that includes each of your posting days for the next four weeks and a month’s worth of posts. Fill the template with a blog topic/title suitable for the type of blog post for each day.
Generating topic ideas can be difficult. Take a few minutes to brainstorm a list of ideas you want to cover on your blog. Then make another list of what you know and what you want to know about potential customers. Based on these lists, generate a list of topics using an intersection of what you want to communicate and what content your audience will find useful.
Also use the opportunity provided by your blog to integrate your business and promotional plans with your blog content and social shares. Do you have a promotional contest planned for next month? Use the blog and social presence to promote the contest and engage your audience.
Videos, infographics, unboxings, and lists are shareable content because recipients can use them immediately. Review your topics and determine which ones lend themselves to incorporating additional content. How-to articles and reviews support the inclusion of infographics and lists that summarize blog post content; they act as printable, shareable, and most importantly, usable quick references for your audience. This is a largely untapped format in Web3.
There are literally hundreds of social sharing platforms on the internet. Carefully select the social media platforms where your industry peers and audience congregate on the internet. You can choose one or more, but be careful not to choose too many. You or your team should consistently manage the content pushed to each platform.
For example, you can use LinkedIn and Instagram if you have a business with very visual offerings like sports equipment or tech gadgets. Select the posts you want to send to social media platforms in the template. Use the template to indicate which platforms will receive content from which posts.
Integrate your content calendar into your daily operations. Update it as your business strategy evolves and let it complement your other promotional activities. Content calendars clarify the direction of external communications, promotions and networking.