Calendar template

HubSpot: 278 social media holidays for your 2021 content calendar


Do you celebrate International Cat Day, Pizza Day, or Conversation Day like a pirate?

There is a plethora of Observation Days around the world where marketers can share content relevant to their industry, get involved in a movement, or just generate more awareness. But there’s a good chance you probably won’t recognize these days until you see your favorite brand talking about it.

These social media “vacations” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet.

While we don’t suggest sharing content on social media and then adding an irrelevant vacation hashtag to it, these vacations can be an opportunity to promote your brand in a meaningful way. Failure to do so could cause you to miss out on valuable opportunities where your brand can join the conversations that take place between members of your target audience.

To help you plan the trending vacations, we’ve created a list that you can add to your favorites, along with a downloadable calendar so you can receive automatic reminders.

Downloadable holiday calendar

To help you keep track of all those unique vacations, here’s a Google Social Media Vacation Calendar.

Aside from the 2021 holidays, we’ve also set dates on the calendar to repeat each year – either on the exact date they occur or on the day of the week they occur in the month.

Fancy finishing your 2021 calendar with some upcoming holiday items? Tap the + symbol in the lower right corner of the calendar below to add it to your own Google calendar.

Use the template above to plan your vacation social media posts

National and global public holiday calendar: 2021

The list is not exhaustive (there are many food specific holidays there), and these dates and hashtags may still be subject to change. But it’s a great starting point for social media marketers who want to learn more about the trends and how they can plan their content in a fun and engaging way on social platforms.

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Social media content calendar template

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Social media holidays in January 2021

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Social media parties in February 2021

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Social media parties in March 2021

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April 2021 Social media holidays

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Social media parties in May 2021

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Social media parties in June 2021

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Public holidays on social networks in July 2021

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Social media parties in August 2021

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Social media parties in September 2021

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Social media parties in October 2021

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Social media holidays in November 2021

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Social media holidays in December 2021

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Sources: National day calendar, Push Social, TrackMaven, Holiday Sneak Peek, Brownielocks, National Association of Peace Corps, Sparks flow, There is a day for that

Editor’s Note: This article was originally published in January 2017, but is updated annually for completeness. The most recent update to this article is from March 2021.

Originally posted September 24, 2021 2:00 p.m., updated September 24, 2021

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HubSpot Inc. published this content on September 24, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on September 24, 2021 11:01:01 PM UTC.