Bed Bug Awareness Week, which takes place this year from June 6 to 12, is a time for pest control professionals (PMPs) to educate their clients about bed bug infestations.
The annual education campaign is promoted by the Professional Pest Management Alliance (PPMA), which serves as the public awareness arm of the National Pest Management Association (NPMA).
During the week-long campaign, the PPMA will educate the public through various media relations and social media tactics on the signs of a bed bug infestation and the importance of working with a licensed PMP.
“While many Americans choose to take vacations within driving distance of their homes this year, the risk of encountering bedbugs remains just as high, if not higher,” said Cindy Mannes, executive director of the PPMA, in a press release. Release. “Bedbugs can survive several months without a blood meal and could go hungry if they survived unnoticed after reduced travel amid the pandemic, making it imperative for industry to ensure Americans understand that bedbug infestations should be treated by a professional. “
The PPMA encourages PMPs and members of the industry to join the cause by launching media relations campaigns, including dedicating their company’s social media pages to bedbugs throughout the week and using the hashtag #BedBugWeek on Facebook, Twitter and Pinterest.
âBed bugs aren’t a DIY pest, so it’s important that pest control companies join us in raising awareness,â Mannes said.
The toolkit is available for download from PPMAMainframe.org, an exclusive digital marketing hub containing hundreds of personalized and professionally designed marketing materials and assets that pest control companies can use to promote their businesses. Bedbug Awareness Week kit contains customizable press release, suggested social media content, Bedbug Awareness Week logos, high resolution photographs, media training materials and a list of video content that can be directly integrated into a company’s website.