With approximately 300 million daily users on average, Zoom is already the undisputed champion of video calls. But according to sources at The Information, the platform is looking to expand its reach even further by rolling out additional calendar and messaging features.
The features, aptly named Zmail and Zcal, could be available to Zoom users as early as November, putting the app in direct competition with top enterprise email dogs Slack, Microsoft Office and Google Workspace.
But with Zoom CEO Eric Yuan saying he wants the app to accompany other tools rather than replace them, and that competitors’ work apps already hold a significant share of the market, the expansion in course of the platform really be enough to disrupt the industry?
Zoom is developing new messaging and calendar features
Zoom has seen explosive growth throughout the pandemic, with video calling app revenue growing 319% in 2020 alone. However, despite the platform’s rapid growth, sources from The Information reveal that the app hasn’t been too busy to work on exciting product developments.
Sources suggest the company has spent the past two years developing Zmail and Zcal, Zoom’s own answer to email and calendar apps. Although their official release date has not been made public, they are expected to launch at the Zoomtopia conference in November.
But this isn’t the company’s first foray into business communication. The platform has already released a slew of features aimed at streamlining virtual workplace collaboration, including fully embeddable digital whiteboard functionality and team chat capabilities that rival Microsoft Teams.
Are Zoom’s new features competitive enough?
With Zoom’s established user base, it already has a solid platform to build on. The video calling tool is already used by 470,000 enterprise customers in the United States, providing fertile ground for these ongoing developments. Despite this, Zoom is seeing its meteoric rise slow in real time as customers return to the office, and the likes of Microsoft Teams and Google Meet offer an alternative.
There’s no denying that Zoom was able to capture lightning in a bottle when the pandemic hit, but now we’re seeing the company’s stock plummet along with missed profit targets, and it’s clear that Zoom can no longer settle for offering a website conferencing system alone.
Expanding its product selection to emails and calendars could prove to be a smart move if customers choose to buy. A seamless experience between calendars, email, and web conferencing might just be an attractive package for users, and more in line with what Zoom is all about. competitors, Microsoft and Google, offer.
But as the business calling market becomes increasingly saturated, is Zoom still the best software of its kind?
Is Zoom really the best business calling app?
According to Tech.co’s own research that compares the best business calling software on a number of metrics, Zoom is an extremely powerful best video conferencing app. This is largely attributed to its awesome video quality, helpful support options, and quality free plan.
However, we actually think Go to a meeting deserves the top spot, due to its ease of use, competitive feature suite, and affordable price. If you’re looking for a lot of customization and longer meeting times, we suggest RingCentral would be a great option too.
However, different businesses require different solutions, so to see how all of our top vendors compare head-to-head, check out the table below.